MODERN LUXURY
Gone are the days of space utilisation and conventional designing, The architectural style that dominated the world between the 1930s and the 1960s and was characterized by an analytical and functional approach to building design.Architects of the time were guided by the “rule” that “form follows function,” which prompted designers to consider what a building should achieve for the user before what it should look like. The aesthetic look of modern buildings was heavily correlated with a set of social-political philosophies including the idea that buildings could be the answers to deep-rooted social inequalities.
Where as Modern architecture focuses on creation of Masterpieces so unique that they cannot be replicated, and trust me, sky is the end of this luxury, with so many factors comprising and contributing to the fact, Starting from location to built up surrounding with special created supportive facilities to present the ultimate luxury, The conventional language of “wastage of space” has changed it’s form to “ultimate space utilisation” with the evolution of new meaning to utilisation. Special landscaping, lighting creation of theme based waterbodies to creation of personal spaces for ultra luxury recreational facilities from bars and dining spaces to private screening cinematic studios to karaoke, bowling, squash, to golf, masterpieces are created.
The concept of fair pricing and value for money has also changed forms, now prices are kept high just as a filtering mechanism to live and work around like minded people, value for money has included supportive infrastructure cost incurred to enjoy facilities without depending on available infrastructure. LUXURY HAS EVOLVED TO SUPER LUXURY, where super luxury is not just a word, special focus is made for the comfort of the residents concierge service takes care of all the requirements of the occupiers, from meetings to travel, from parties to vacation, medical services include the care to the level of food offered to you in the club according to your health requirements helipads with private choppers to take you to the nearest airport or holiday destinations anything the occupants can think of is provided for
Although one owns the place but he enjoys the services at par or more than living In ultra luxury hospitality destination services like salt room to floating pool olympic pool temperature controlled pool to Italian pool to Turkish hamam vitality pool very facility in the world is brought to you, art and architecture from the best of the best is brought to the table for you keeping in mind the
Such places are not meant to be sold or marketed or purchased they are possessed. If you can recall ever watching an advertisement of Lamborghini rolls Royce cars, no never, their customers do not need advertisements they just want to possess, Lamborghini places its ads or display cars in the exhibitions of jet planes, coz thats the place their potential customer shall be.the customer who can possess a Lamborghini will not be wasting time on Facebook and Instagram the luxury and super luxury segments have to be understood and demarcated, first it was rich class then came the ultra rich then was the phrase HNI’s and now UHNI’s are also a league and so is the requirement
The expectations of the uber category of people is increasing by the day and so are the standards of the industry being updated, and the gap has to be bridged for sustenance of growth, Preferences and aspiration of having the facilities at home over the facilities of the luxury hotels is taking the industry to a different level and in this race of branding and bringing in celebrity lifestyle designers
The race of being present is the main force of driving people in such luxuries and vice a versa for the builders to be progressive in being a step ahead and provide the best to the home buyers. One of the basic need for such facilities that these uber buyers are feeling is again the typical Indian mindset of “giving the best to their children” be it education be it luxury and more than anything the best of neighbourhood. With as much interaction it came up as a major reason for being there be it young buyers or startup owners or shifting from ancestral properties is the future of their children and their networking per say neighbour hood, more than the need for luxury or space .
The launch of the latest DLF product DAHLIS with a price bracket of 65 to 85 crores with a space of 9500 soft which most buyers find too big a size, but still buying because of the neighbourhood, price here being the filtration mechanism and of even after this filtration the next filter being “BY INVITE ONLY” for a select category of buyers, DLF by far has been able to maintain the restricted sale policy to the extent that even before a visit to the condo customer profiling is done
